General Motors has made product placement, or embedded marketing, deals for the Chevrolet Camaro in numerous media.
The vehicle mode of the fictional character Bumblebee in the 2007 film, Transformers, is first depicted as a 1976 Camaro and later a fifth-generation concept variant. A modified fifth-generation Camaro reprises the role of Bumblebee in the sequels, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon. Bumblebee takes on the form of a modified 1967 Camaro in Transformers: Age of Extinction, and later a sixth-generation concept Camaro. He also returns as a modified 2016 Camaro in Transformers: The Last Knight.
Hot Wheels has been making several versions of the Camaro since 1968, with the "Custom Camaro" being the first of the original lineup.
Chevrolet worked with Lego to create a special "Lego Speed Champions" version of the Camaro.
In the Gorillaz music video for their song Stylo a 1969 Camaro is used.