The "Running Man"
The AIM mascot was designed by JoRoan Lazaro and was implemented in the first release in 1997. This was a yellow stickman-like figure, often called the "Running Man". The mascot appeared on all AIM logos and most wordmarks, and always appeared at the top of the buddy list. AIM's popularity in the late 1990s and the 2000s led to the "Running Man" becoming a familiar brand on the Internet. After over 14 years, the iconic logo finally disappeared as part of the AIM rebranding in 2011. However, in August 2013, the "Running Man" once again returned.
In 2014, a Complex editor called it a "symbol of America". In April 2015 the Running Man was officially featured in the Virgin London Marathon, dressed by a person for the AOL-partnered Free The Children charity.