Advertising

Advertising in Tokyo, Japan, (2005)

Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (or "ad" for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of media. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities. They try to get people to buy their products, by showing them the good rather than bad of their products.

Advertisers influence our emotions by techniques that include stereotyping and targeting the audience according to who we are. Emotions are influenced by things such as this our occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use methods that attract attention.

For example, to make a burger look tasty in advertising, it may be painted with brown food colours, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be super-glued in place. Advertising can bring new customers and more sales for the business. It can be expensive but can help make a business make more money.

History

Edo period flyer from 1806 for a traditional medicine called Kinseitan

Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Rome. Wall or rock painting for commercial advertising is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.[1]

Londoner Thomas J. Barratt (1841–1914) has been called "the father of modern advertising".[2][3][4] He worked for the Pears Soap company, eventually becoming its Chairman. Barratt created an advertising campaign for the company products. It used targeted slogans, images and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century.[5][6]

Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste."[3]

As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising. Very important was the growth of mass media, with mass circulation illustrated newspapers in the later 19th century followed by movies, radio and television.

Other Languages
العربية: إعلان
aragonés: Publicidat
অসমীয়া: বিজ্ঞাপন
azərbaycanca: Reklam
বাংলা: বিজ্ঞাপন
Bân-lâm-gú: Kóng-kò
башҡортса: Тәҡдимнамә
беларуская: Рэклама
беларуская (тарашкевіца)‎: Рэкляма
български: Реклама
Boarisch: Weabung
brezhoneg: Bruderezh
català: Publicitat
Чӑвашла: Янрав
Cebuano: Pagpublisydad
čeština: Reklama
Chavacano de Zamboanga: Publicidad
chiShona: Kushambadza
Cymraeg: Hysbysebu
dansk: Reklame
Deutsch: Werbung
eesti: Reklaam
Ελληνικά: Διαφήμιση
English: Advertising
español: Publicidad
Esperanto: Reklamo
euskara: Publizitate
فارسی: تبلیغات
français: Publicité
Frysk: Reklame
furlan: Publicitât
Gaeilge: Fógraíocht
galego: Publicidade
ગુજરાતી: જાહેરાત
한국어: 광고
հայերեն: Գովազդ
हिन्दी: विज्ञापन
hrvatski: Oglašavanje
Bahasa Indonesia: Iklan
Iñupiak: Maniuġun
íslenska: Auglýsing
italiano: Pubblicità
עברית: פרסומת
Basa Jawa: Iklan
ಕನ್ನಡ: ಜಾಹೀರಾತು
ქართული: რეკლამა
қазақша: Жарнама
Kreyòl ayisyen: Reklam
kurdî: Reklam
Кыргызча: Жарнама
latviešu: Reklāma
lietuvių: Reklama
magyar: Reklám
македонски: Реклама
മലയാളം: പരസ്യം
मराठी: जाहिरात
Bahasa Melayu: Iklan
Nederlands: Reclame
नेपाली: विज्ञापन
नेपाल भाषा: विज्ञापन
日本語: 広告
norsk: Reklame
norsk nynorsk: Reklame
occitan: Publicitat
Patois: Advataizin
polski: Reklama
português: Publicidade
română: Publicitate
русский: Реклама
Seeltersk: Wierwenge
sicilianu: Pubbricitati
slovenčina: Reklama
slovenščina: Oglaševanje
کوردی: بانگەشە
српски / srpski: Реклама
srpskohrvatski / српскохрватски: Reklama
Basa Sunda: Pariwara
suomi: Mainonta
svenska: Reklam
татарча/tatarça: Реклама
తెలుగు: ప్రకటన
тоҷикӣ: Таблиғот
Türkçe: Reklam
українська: Реклама
ئۇيغۇرچە / Uyghurche: ئېلان
Tiếng Việt: Quảng cáo
Võro: Reklaam
walon: Reclame
吴语: 广告
ייִדיש: רעקלאמע
粵語: 廣告
中文: 廣告
Kabɩyɛ: Tɔm susuu