Fans voted in each category by sharing specific links from Youtube.com/YTMA on either their Facebook, Google+ or Twitter accounts or by accruing video views for nominees. The video with the most views, shares, comments, and/or likes in each category was determined the winner. Artist of the Year was won by Eminem and Video of the Year was won by Girls' Generation for their video "I Got a Boy".
The 2013 edition was directed by Spike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."
The winners of the 2015 edition of the award show were announced on March 2, 2015. Fifty winners were chosen based on the "growth in views, subscribers and engagement over the last six months."