One of the staged feuds heading into the event was between
Shawn Michaels. Tatanka was in the midst of an undefeated streak and had wrestled Michaels twice in the months leading up to WrestleMania IX.
pinned Michaels in a singles match on the February 13, 1993, episode of
WWF Superstars of Wrestling and later teamed with
The Nasty Boys in a
six-man match against Michaels and the
Beverly Brothers; Tatanka pinned Michaels to win this match as well.
 Michaels was also feuding with
Sensational Sherri, who stood in Tatanka's corner during the match. Sherri had been Michaels'
Marty Jannetty tried to hit Michaels with a mirror, however, Michaels pulled Sherri in front of him to protect himself.
 Sherri's anger at getting hit over the head with a mirror caused her to
turn on him at
Royal Rumble 1993.
The match between
The Steiner Brothers (
The Headshrinkers (
Fatu) had little background, although
Afa, who managed The Headshrinkers, claimed that his team would "tear [the Steiners'] heads off".
Doink the Clown and
Crush had been feuding since the January 2, 1993, episode of WWF Superstars of Wrestling. After Crush's match on that show, he confronted Doink, who had thrown a ball at a child in the audience. Crush grabbed Doink by the arm and warned him not to play any more pranks on children.
 Doink, wearing a cast on the arm that Crush had supposedly injured by grabbing, came to ringside during Crush's match on the January 18 episode of
WWF Monday Night Raw. He apologized to Crush and gave him a flower; when Crush walked away, Doink removed a
prosthetic arm from his cast and attacked Crush, who was later taken away in an ambulance due to
kayfabe (storyline) injuries.
 For storyline purposes, Crush was said to be too injured to compete in the 1993 Royal Rumble match.
 Doink continued his pranks by squirting Crush with a water pistol and recording
video messages to Crush, which showed two Doinks on the screen.
The feud between
The Mega-Maniacs (
Brutus Beefcake and
Hulk Hogan) and
WWF Tag Team Champions
Money Inc. (
Ted DiBiase and
Irwin R. Schyster) stemmed from a
legitimate parasailing accident in 1990 that forced Beefcake to undergo reconstructive surgery to his face.
 He was unable to wrestle again until the February 15, 1993, episode of Raw. He faced DiBiase in his return match, after which DiBiase and Schyster attacked him. DiBiase held Beefcake for Schyster to hit him in the face with a briefcase, but
Jimmy Hart, who
managed Money Inc., repeatedly got in the way before Schyster shoved him out of the ring. Schyster then hit Beefcake in the face with the briefcase.
 Hart later claimed that he felt the need to "step up and do the right thing" and that he "had a change of heart", and his intervention led to him becoming a
babyface, or crowd favorite.
 Shortly thereafter,
Hulk Hogan made his return to the WWF and joined with Beefcake, and manager Jimmy Hart, to form
The Mega-Maniacs and challenge Money Inc. for the WWF Tag Team Championship.
Mr. Perfect's rivalry with
Bobby Heenan dated back to
Survivor Series (1992). Perfect and
Ric Flair were managed by Heenan, but Perfect turned on Flair and Heenan by agreeing to face them as part of a tag team match at Survivor Series.
 Flair feuded briefly with Perfect but left the company to return to
World Championship Wrestling.
Lex Luger had joined
World Bodybuilding Federation, but he signed with McMahon's WWF when the bodybuilding company failed.
 He made his debut at Royal Rumble 1993, where he was unveiled as Heenan's latest wrestler, Narcissus (although the
ring name was changed to "The Narcissist" Lex Luger).
The Undertaker's feud with
Giant Gonzalez was an offshoot of The Undertaker's feud with manager
Harvey Wippleman. The Undertaker defeated
Kamala, who was managed by Wippleman, at
 A rematch was held at Survivor Series 1992, and The Undertaker beat Kamala in a
 Wippleman vowed revenge, and he introduced Gonzalez at Royal Rumble 1993 and instructed him to attack The Undertaker. The Undertaker was eliminated from the Royal Rumble match as a result of the interference, and a match was scheduled between The Undertaker and Giant Gonzalez for WrestleMania IX.
Beginning with his debut with the company in 1992,
pushed by the WWF as an unstoppable monster heel. Weighing over 500 pounds, he used the
Banzai Drop, a move in which he jumped from the second rope and sat on his opponent's chest, to defeat several of the WWF's biggest stars.
 In a notable match on the February 6, 1993, episode of WWF Superstars of Wrestling, Yokozuna attacked "Hacksaw"
Jim Duggan and performed the Banzai Drop four times. Due to the kayfabe injuries from the attack, Duggan was unable to wrestle for over two months.
 Yokozuna earned a title shot against
WWF World Heavyweight Champion
Bret Hart by winning the 1993 Royal Rumble match.
 During the contract signing, Yokozuna attacked Hart and performed the Banzai Drop on him.