The title was introduced in 1963 with Buddy Rogers becoming the first champion. However, its origin is attributed to events that began in the National Wrestling Alliance (NWA), which had various territorial member promotions. In the 1950s, Capitol Wrestling Corporation (CWC) was a member of the NWA and by 1963, its executives held a controlling stake over NWA operations. During this time, Buddy Rogers held the NWA World Heavyweight Championship until January 24, when Lou Thesz defeated Rogers for the championship in a one fall match. Claiming the title can only be contested in a traditional two out of three falls match, the promotion disputed the title change, and thus seceded from the NWA and became the World Wide Wrestling Federation (WWWF). The WWWF World Heavyweight Championship was then established and awarded to Buddy Rogers with the explanation that he won a fictional tournament in Rio de Janeiro, supposedly defeating Antonino Rocca in the finals. After several years, the WWWF became affiliated with the NWA once again, and "World" was dropped from the championship's name. In 1979, the WWWF was renamed World Wrestling Federation (WWF), and then after conclusively ending its affiliation with the NWA in 1983, the championship became known as the WWF World Heavyweight Championship. Although the full name appeared on the championship belts until 1998, the name was often abbreviated to WWF Championship, which became its official name in 1998.
Monday Night Wars and title unification
A diagram showing the evolution of various world heavyweight championships.
In 1991, World Championship Wrestling (WCW), a member of the NWA, established the WCW World Heavyweight Championship to replace the NWA's world title. In 1993, WCW seceded from the NWA and grew to become a rival promotion to the WWF. Both organizations grew into mainstream prominence and were eventually involved in a television ratings war, dubbed the Monday Night Wars. Near the end of the ratings war, WCW began a financial decline, which culminated in WWF purchasing WCW in March 2001. As a result of the purchase, the WWF acquired, among other assets, WCW's championships. Thus, there were two world titles in the WWF: the original WWF Championship and the WCW Championship, which was eventually renamed the "World Championship".
In December 2001, the two championships were unified at Vengeance. At the event, Stone Cold Steve Austin defeated Kurt Angle to retain the WWF Championship, while Chris Jericho defeated The Rock for the World Championship. After this, Jericho then defeated Austin, unifying the WWF and World Championships, and becoming the first Undisputed WWF Champion; the Undisputed championship retained the lineage of the WWF Championship and the World Championship was retired. Subsequently, the Big Eagle Belt (formerly representing the WWF Championship) and the Big Gold Belt (formerly representing the World Championship) were used in tandem to represent the Undisputed Championship. Jericho held the championship for four months until he lost it at WrestleMania X8 against Triple H, who was soon after presented with a single championship belt.
Record 13-time champion John Cena
– shown with the "Spinner Belt", which was used to represent the title from 2005 to 2013
The Undisputed Championship continued up through the beginning of the first brand extension, which saw wrestlers being drafted to the company's main television programs, Raw and SmackDown, each show representing the brand of the same name, with championships assigned to and authority figures appointed for each brand. The holder of the Undisputed Championship was the only male wrestler allowed to appear on both shows.
In May 2002, the WWF was renamed World Wrestling Entertainment (WWE) and the championships were renamed accordingly. At first, the championship remained unaffiliated with either brand as wrestlers from both brands could challenge the champion. Following the appointment of Eric Bischoff and Stephanie McMahon as General Managers of Raw and SmackDown, respectively, Stephanie McMahon convinced then-Undisputed Champion Brock Lesnar to become exclusive to the SmackDown brand, leaving the Raw brand without a world title. In response, on September 2, Bischoff disputed Lesnar's status as champion, stating Lesnar was refusing to defend his title against the designated No. 1 contender, Triple H, and awarded the latter with the newly created World Heavyweight Championship. Immediately afterwards, Lesnar's championship dropped the epithet "Undisputed" and became known as the WWE Championship.
Over the course of the first brand extension, the WWE Championship was used as the world title of the SmackDown brand twice and the Raw brand three times. In all but two cases, the WWE Championship switched brands as a result of the annual draft. In June 2006, the WWE established ECW as a third brand, on which former Extreme Championship Wrestling stars and newer talent competed. When ECW's Rob Van Dam won the WWE Championship at ECW One Night Stand on June 11, 2006, the championship briefly became a world title of the ECW brand; the ECW World Heavyweight Championship was subsequently reactivated for the ECW brand upon Van Dam's title win. Van Dam held both titles until he lost the WWE Championship to Raw's Edge the following month. The ECW brand was disbanded in 2010, subsequently deactivating the ECW Championship. The first brand extension ended in August 2011.
Just prior to the end of the first brand extension, a storyline saw CM Punk vowing to leave the company with the WWE Championship when his contract expired on July 17, 2011, the date of the 2011 Money in the Bank pay-per-view. At the event, Punk succeeded in defeating the defending champion John Cena to win the title, and left the company with the physical championship belt. Subsequently, the championship was vacated and Rey Mysterio won an eight-man tournament by defeating The Miz in the finals to be crowned the new WWE Champion, only to subsequently lose it later that night to Cena, for the latter's record ninth reign. However, following Cena's win, Punk returned to WWE with his own championship belt, disputing Cena's claim to the title. The two WWE Champions wrestled each other at SummerSlam; Punk defeated Cena to solidify his claim on the title.
Title reunified and second brand split
Four-time and current champion Daniel Bryan
, shown with the 2013–2014 version of the championship belt (over his shoulder) and the Big Gold Belt
, which were used in tandem to represent the unified WWE World Heavyweight Championship from December 2013 to August 2014
Following the end of the first brand extension in August 2011, both the WWE Champion and World Heavyweight Champion could appear on both Raw and SmackDown. In November 2013, the night after Survivor Series, then-World Heavyweight Champion John Cena made a challenge to then-WWE Champion Randy Orton to determine an undisputed WWE world champion. Orton defeated Cena in a TLC match at the TLC: Tables, Ladders & Chairs pay-per-view on December 15, 2013, to unify the titles. Subsequently, the unified championship was renamed WWE World Heavyweight Championship and retained the lineage of the WWE Championship; the World Heavyweight Championship was retired. Orton and subsequent champions held both championship belts until a single championship belt was given to then-champion Brock Lesnar in 2014.
After Dean Ambrose became champion in June 2016, the title's name was reverted to WWE Championship. In light of the return of the WWE brand extension the following month, Ambrose was drafted to SmackDown. Ambrose then retained his title at Battleground on July 24 against Raw draftees Seth Rollins and Roman Reigns, making the title exclusive to SmackDown. On the July 25 episode of Raw, to address the lack of a world title for the brand, the WWE Universal Championship was created; Finn Bálor became the inaugural champion at SummerSlam. After the unveiling of the Universal title, the WWE Championship was renamed WWE World Championship, but reverted to WWE Championship in December 2016 during AJ Styles' first reign.
The title changed hands for the first time outside of North America when AJ Styles defeated Jinder Mahal to win his second WWE Championship in Manchester, England on the November 7, 2017, episode of SmackDown. This was also the first time in nearly 15 years that the championship changed hands on an episode of SmackDown; the last time was in 2003 when Brock Lesnar defeated Kurt Angle for the title.