Visual kei

Visual kei (Japanese: ヴィジュアル系, Hepburn: Vijuaru Kei, lit. "Visual Style" or "Visual System") is a movement among Japanese musicians,[1][2][3] that is characterized by the use of varying levels of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics,[4][5][6] similar to Western glam rock.[7]

Some Western sources consider visual kei a music genre,[8][9] with its sound usually related to glam rock, punk rock and heavy metal.[5][10][11][12] However, visual kei acts play various genres,[13][1][14][15][16] including those considered by some as unrelated to rock such as electronic, pop, etc.[2][5] Other sources, including members of the movement themselves, state that it is not a music genre and that the freedom of expression, fashion and participation in the related subculture is what exemplifies the use of the term.[17][18][19][20][21]


The term "visual kei" was derived from one of X Japan's slogans, "Psychedelic Violence Crime of Visual Shock", seen on the cover of their second studio album Blue Blood (1989).[22][23][24] This derivation is credited as being coined by Seiichi Hoshiko, the founding editor of Shoxx magazine, which was founded in 1990 as the first publication devoted to the subject. However, he explained in a 2018 interview with JRock News that visual kei was technically coined, or at least inspired by, X Japan's lead guitarist hide. Hoshiko also said that at the time they were called 'Okeshou Kei' (お化粧系, Okeshō Kei, "Makeup Style") "But it simply felt... too cheap... Even though X Japan was a big band and people used the term 'Okeshou kei' to describe them, the term was still lacking substance, I didn't like the term at all! Because of this, I tried to remind all the writers to not use this term as "They are not okeshou kei, they are visual-shock kei'. From there, it went from 'Visual-shock kei' to 'Visual-kei' to 'V-kei'. After we spread the word, fans naturally abbreviated it to 'V-kei'. The Japanese love to abbreviate everything as a matter of fact." Hoshiko considers visual kei a distinctive Japanese music genre and defined it "as the music itself along with all the visual aspects of it."[25][26]

Other Languages
Boarisch: Visual Kei
català: Visual Kei
čeština: Visual kei
dansk: Visual kei
Deutsch: Visual Kei
eesti: Visual kei
español: Visual kei
Esperanto: Visual Kei
français: Visual kei
한국어: 비주얼계
hrvatski: Visual Kei
Bahasa Indonesia: Visual Kei
interlingua: Visual Kei
italiano: Visual kei
עברית: Visual Kei
Lëtzebuergesch: Visual Kei
lietuvių: Visual kei
magyar: Visual kei
Nederlands: Visual kei
norsk: Visual kei
polski: Visual kei
português: Visual kei
română: Visual kei
русский: Visual kei
Simple English: Visual kei
slovenčina: Vidžuaru kei
suomi: Visual kei
svenska: Visual kei
Türkçe: Visual kei
українська: Visual Kei
中文: 視覺系