Truth Serum (EP)

Truth Serum
A black-and-white portrait of a woman staring at the camera, with her hands on the head. The title of the EP and the artist's name appear written in a white font at the center of the image.
EP by Tove Lo
Released3 March 2014 (2014-03-03)
StudioWarner/Chappell Studios, Stockholm
Tove Lo chronology
Truth Serum
Queen of the Clouds
(2014)Queen of the Clouds2014
Singles from Truth Serum
  1. "Out of Mind"
    Released: 16 October 2013
  2. "Habits (Stay High)"
    Released: 6 December 2013
  3. "Stay High"
    Released: 25 February 2014

Truth Serum is the debut extended play (EP) by Swedish recording artist Tove Lo. The singer signed a publishing deal with Warner/Chappell Music in 2011, which led her to write songs for artists like Girls Aloud and Icona Pop. Around that time, she was going through a hard situation in a relationship, so she eventually started composing tracks related to that matter. She then decided to keep those tracks for herself as she considered them too personal. Lo independently released two of the songs as singles, "Love Ballad" in October 2012, and "Habits" in March 2013. Their popularity gained the singer a record deal with Universal Records in 2013. The EP was eventually released through the label to digital retailers on 3 March 2014.

Truth Serum has been described as a pop, electropop and indie pop record. According to Lo, the tracks talk about her most intense love affair, from the happy beginning of the relationship to the part when she is trying to move on after the break up. The EP received mostly positive reviews from music critics, who commended the production and the lyrics of the songs. The record peaked at number 13 in Sweden, and became 2014's 49th best-selling album in the country. It also reached number eight on the Norwegian Albums Chart, spending 23 weeks.

To promote the record, Lo performed at numerous festivals in 2014, including by:Larm in Norway, South by Southwest in the United States and The Great Escape Festival in the United Kingdom. "Out of Mind" was released as the lead single on 16 October 2013 and peaked at number 39 on the Finnish Airplay Chart. On 6 December 2013, "Habits" was re-issued as "Habits (Stay High)" as the second single. It peaked at number three on the Billboard Hot 100, becoming Lo's first song to enter the chart. On 25 February 2014, "Stay High", a remix version of "Habits (Stay High)" by record production duo Hippie Sabotage, was released as the third single from the EP to commercial success in Europe and Oceania, peaking at number 13 in Sweden and reaching the top ten in Australia, New Zealand and the United Kingdom.

Background and release

In 2006, after finishing high school, Tove Lo formed a math rock band called Tremblebee,[1] with whom she played "shitty bars" across Sweden until 2009.[2] When the band split up, Lo started to produce and write songs by herself, but in a "more pop" direction.[3] While performing at an event in Stockholm in 2011, the artist met an English A&R who got interested in her work. After a meeting in which she played some of her demos, Lo signed a publishing deal with Warner/Chappell Music.[3][4][5] This was followed with her joining songwriting teams Xenomania and Wolf Cousins.[6][7] The deal led her to write songs for Girls Aloud and Icona Pop.[6] During that time, she was going through hard times during a relationship, so she decided to avoid writing songs about that matter. At one point, however, she "could not handle it anymore" and started to write tracks related to her situation.[8]

As of September 2012, Lo had released three songs on her SoundCloud account: "Love Ballad", "Evil Spawn" and "Paradise".[9] The following month, the artist independently released "Love Ballad" as her debut single, which gained attention from music blogs. This encouraged Lo to pursue a career as a singer in order to keep her most personal songs to herself.[10] In March 2013, the artist released "Habits" as her second single. It received a larger attention from publications, which led her to sign a record deal with Universal Music.[11][12] On 16 October 2013, Lo released her first single through the label, "Out of Mind".[13][14] In December of that year, she told Coup de Main Magazine that she was working on her first extended play.[15] In February 2014, the artist announced that her first EP would be called Truth Serum and that it would be released on 3 March 2014.[16][17] Neon Gold issued a limited 10" vinyl release on 4 March for the United States,[18][19] while Polydor released the EP in the United Kingdom on 7 April.[20] Universal Music released a 12" vinyl in Sweden on 21 April 2014.[21] The Swedish version and the vinyl editions included "Love Ballad" as the opening track.[19][21][22] On 23 September 2014, the EP was re-released, featuring a remix version of "Habits (Stay High)" by Swedish DJ Oliver Nelson and three out of the six original tracks.[23]

Other Languages
español: Truth Serum
italiano: Truth Serum
português: Truth Serum
română: Truth Serum
svenska: Truth Serum