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|Industry||Digital entertainment technology|
|Founded||1983 (as Macrovision Solutions Corporation)|
2009 (as Rovi Corporation)
2016 (as TiVo Corporation)
Number of employees
TiVo Corporation (formerly Rovi Corporation and Macrovision Solutions Corporation) is an American technology company. Headquartered in
In 2016, Rovi acquired
Macrovision Corporation was established in 1983. The 1984 film
In the 1990s, Macrovision acquired companies with expertise in managing access control and secure distribution of other forms of digital media, including music, video games, internet content, and computer software.
John O. Ryan (founder and CEO of Macrovision from June 1995 to October 2001) and William A. Krepick (president of Macrovision Corporation from July 1995 to July 2005 and CEO from October 2001 to July 2005) led the company through an
In July 2005, the company hired Alfred J. Amoroso as chief executive officer and president to succeed William A. Krepick, who announced his retirement earlier in the year.
Macrovision acquired Gemstar-TV Guide on May 2, 2008, in a cash-and-stock deal worth about $2.8 billion. The combined company would seek to be “the homepage for the TV experience,” said Mr. Amoroso.
After the announcement of its intent to buy Gemstar-TV Guide, Macrovision made other changes in order to focus on entertainment technology, including selling its software business unit, valued at approximately $200 million, to private equity firm
On July 16, 2009, Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation.
Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations. On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks. On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms.
On December 23, 2010, the company announced its intention to acquire
The company announced Amoroso's intention to retire on May 26, 2011. Tom Carson, formerly the executive vice president of sales and marketing, was appointed CEO and President in December 2011. Under Carson the company shifted its focus on "growth opportunities related to its core enabling technology and services" and it announced that it intended to sell the Rovi Entertainment Store business. It entered into separate agreements to sell the Rovi Entertainment Store to Reliance Majestic Holdings, a private equity backed company; and its consumer websites to All Media Networks, a new company, in July 2013. Continuing on this path, the company made a similar announcement in January 2014 indicating its intent to sell the DivX and MainConcept businesses.
On April 1, 2013, Rovi acquired Integral Reach, a provider of predictive analysis services. The technology would be integrated into Rovi's audience analysis services.
On April 29, 2016, Rovi Corporation announced that it had acquired