TiVo Corporation

TiVo Corporation
Formerly
Macrovision Solutions Corporation (1983-2009)
Rovi Corporation (2009-2016)
Public
Traded asTIVO
S&P 600 Component
IndustryDigital entertainment technology
Digital video recorders
Founded1983; 35 years ago (1983)
Headquarters,
U.S.
US$826,456,000[1] (December 31, 2017)
Total assetsDecreaseTotal assetsDecreasetivo.com

TiVo Corporation (formerly Rovi Corporation and Macrovision Solutions Corporation) is an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents.[2] The company also provides analytics and recommendation platforms for the video industry.

In 2016, Rovi acquired digital video recorder maker TiVo Inc., and renamed itself TiVo Corporation. On November 13, 2017, TiVo announced the appointment of the veteran tech exec Enrique Rodriguez as the company's new CEO.

History

Macrovision Corporation was established in 1983. The 1984 film The Cotton Club was the first video to be encoded with Macrovision technology when it was released in 1985.[3] The technology was subsequently extended to DVD players and other consumer electronic recording and playback devices such as digital cable and satellite set-top boxes, digital video recorders, and portable media players. By the end of the 1980s, most major Hollywood studios were utilizing their services.[citation needed]

In the 1990s, Macrovision acquired companies with expertise in managing access control and secure distribution of other forms of digital media, including music, video games, internet content, and computer software.

John O. Ryan (founder and CEO of Macrovision from June 1995 to October 2001) and William A. Krepick (president of Macrovision Corporation from July 1995 to July 2005 and CEO from October 2001 to July 2005)[4] led the company through an IPO in 1997 priced at $9.00 a share. Under their leadership, the company went from a private company with sales of under $20 million to a global, publicly traded corporation with annual sales of $220 million and market cap exceeding $1 billion.[5]

In July 2005, the company hired Alfred J. Amoroso as chief executive officer and president to succeed William A. Krepick, who announced his retirement earlier in the year.[6]

Macrovision acquired Gemstar-TV Guide on May 2, 2008, in a cash-and-stock deal worth about $2.8 billion. The combined company would seek to be “the homepage for the TV experience,” said Mr. Amoroso.[7]

After the announcement of its intent to buy Gemstar-TV Guide, Macrovision made other changes in order to focus on entertainment technology, including selling its software business unit, valued at approximately $200 million, to private equity firm Thoma Cressey Bravo. The divestiture of the software business unit closed on April 1, 2008, becoming Acresso Software. Macrovision also ultimately sold off parts of Gemstar-TV Guide not focused on digital entertainment, including TryMedia, eMeta, TV Guide Magazine, TV Guide Network and the TV Games Network.

The company also bought two companies providing entertainment metadata: All Media Guide on November 6, 2007, and substantially all the assets of Muze, Inc. on April 15, 2009.

As Rovi

Rovi Corporation logo

On July 16, 2009, Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation.

Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.[8] On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks.[9] On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms.[10]

On December 23, 2010, the company announced its intention to acquire Sonic Solutions and its DivX video software in a deal valued at $720 million. Sonic provided digital video processing, playback and distribution technologies and owned RoxioNow (formerly CinemaNow) an OTT technology provider.[11][12]

On March 1, 2011, Rovi announced its acquisition of online video guide SideReel.[13]

The company announced Amoroso's intention to retire on May 26, 2011.[14] Tom Carson, formerly the executive vice president of sales and marketing, was appointed CEO and President in December 2011.[15] Under Carson the company shifted its focus on "growth opportunities related to its core enabling technology and services" and it announced that it intended to sell the Rovi Entertainment Store business.[16] It entered into separate agreements to sell the Rovi Entertainment Store to Reliance Majestic Holdings, a private equity-backed company; and its consumer websites to All Media Networks, a new company, in July 2013.[17] Continuing on this path, the company made a similar announcement in January 2014 indicating its intent to sell the DivX and MainConcept businesses.

On April 1, 2013, Rovi acquired Integral Reach, a provider of predictive analysis services. The technology would be integrated into Rovi's audience analysis services.[18]

In April 2013, Facebook began licensing Rovi metadata for use within the service.[19]

On April 29, 2016, Rovi Corporation announced that it had acquired TiVo Inc. for $1.1 billion. The combined company operates under the TiVo brand, and hold over 6,000 pending and registered patents.[2][20] Rovi plans to discontinue in-house hardware production, and focus primarily on licensing its technologies and the TiVo brand to third-party companies.[21]

Other Languages
français: Rovi Corporation
Bahasa Indonesia: Rovi Corporation
ქართული: TiVo Corporation
日本語: ロヴィ
português: Rovi Corporation
Basa Sunda: Macrovision