Initially published by Cassell & Co, The Story-Teller was edited by Newman Flower from its debut in April 1907 until 1928, when
Clarence Winchester became the editor. In May 1927, the magazine changed his name in Storyteller when it began to be published by Amalgamated Press and, later on, merged with Cassell's Magazine in 1932.
The magazine's last issue was in November 1937. In all, 367 issues were published during its 30-year life.