The Popular Magazine initially started as a boy's magazine, but the editorial focus was shifted after only three issues to one of adult mainstream fiction, a program the magazine would retain for the rest of its publication run. The magazine can be considered a forerunner of the pulp fiction magazines that were prominent from the 1920s to 1950s, as it avoided more highbrow fare in favor of fiction "for the common man." Several issues of The Popular Magazine featured illustrations by N.C. Wyeth.
One of the magazine's earliest successes came with the publication of H. Rider Haggard's novel Ayesha in 1905. Other notable writers published by The Popular Magazine include Morgan Robertson, H.G. Wells, Rafael Sabatini, Zane Grey, Beatrice Grimshaw, Elmer Brown Mason, James Francis Dwyer and
William Wallace Cook. The Popular Magazine published Craig Kennedy stories by Arthur B. Reeve, and other crime fiction by
Frederick William Davis and
Lemuel De Bra. The magazine also carried many science fiction and fantasy stories by Edwin Balmer, John Buchan, John Collier,
Roy Norton, Sax Rohmer and Edgar Wallace.
The magazine went through several slight name changes towards the end of its run. In December 1927 it became Popular Stories, and then a month later, The Popular. In October 1928 the name was changed back to The Popular Magazine once again. There was a significant turnover of writers around 1930, and Street & Smith correspondence with one of its authors at that time admitted that it had been decided to "cut out the old writers and get down to material of speedier, cheaper quality."
The Popular Magazine was published by Street & Smith and edited by Henry Harrison Lewis from 1903 to 1904, and Charles Agnew MacLean from 1904 to 1928. A typical bi-monthly issue usually ran from 194 to 224 pages.