The Heart Truth

Former First Ladies Laura Bush and Nancy Reagan dedicate The Heart Truth First Ladies Red Dress Collection at the Ronald Reagan Presidential Library in Simi Valley, California, February 28, 2007

The Heart Truth is a campaign meant to raise awareness of the risk of heart disease in women.[1] The campaign is sponsored in the United States by the National Heart, Lung, and Blood Institute, an organization of the United States Department of Health and Human Services;[1] a similar campaign is promoted in Canada by the Heart and Stroke Foundation of Canada. It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.[1]

Campaign history

The campaign began in March 2001 on recommendation from over seventy experts on the health of women.[1] The research stressed the need to communicate to women about the risk of heart disease, and endorsed The Heart Truth as a means of doing so.[1]

Other Languages