Throughout Roman history, there was an emphasis on increasing the fame and glory of a family name, often through monuments commemorating the deceased. Therefore, the temple was constructed to honor the Flavian Dynasty, which comprised the emperors Vespasian (69-79), Titus (79-81), and Domitian (81-96). Historians question whether or not Titus and Domitian had a good relationship; however, Domitian ensured the deification of his brother into the imperial cult in order to exalt the prominence of the Flavian name. Titus and Vespasian were each deified through the ceremony of apotheosis. In doing so, tradition guaranteed that Roman citizens and subjects would honor Vespasian and Titus (or at least honor their genius) as Roman deities. This imperial cult worship was as much a sign of allegiance to the emperor of Rome, or as a political and diplomatic gesture, as it was a formal religion.