In road bicycle racing, teams take name from their main sponsors. Team LottoNL–Jumbo has previously had the following sponsors, and thus names.
After the season of 1983, the TI–Raleigh team split up because of tension between former world champion Jan Raas and team leader Peter Post, with seven cyclists following Post to the new Panasonic-team and six cyclists joining Raas to the Kwantum team. The team captains of the Kwantum team were
Jan Gisbers and Walter Godefroot. In their first year, the team managed to win the intermediate sprints classification and one stage in the 1984 Tour de France, the Amstel Gold Race and the Dutch national road championship. After the 1984 season, Jan Raas stopped as an active cyclist and became team manager. In 1985 the Kwantum team had a successful year. Victories included two Tour de France stages, the Tour of Luxembourg, Paris–Tours, Paris–Brussels, the Tirreno–Adriatico, the Tour of Belgium, again the Dutch national road championship, and the World cycling championship (Joop Zoetemelk).
1986 was less successful; the most important victory was Tour of Belgium.
For the 1987 season, the main sponsor became
Superconfex. In that year, the team was officially known as Superconfex – Kwantum – Yoko – Colnago. Jan Raas remained the team leader. After a victory in Kuurne–Brussels–Kuurne for Ludo Peeters, the new sprinter Jean-Paul van Poppel (coming from the Skala cycling team) gave the team a great year, with three stage wins in the Tour de France (of which two for van Poppel) and the victory in the points classification in the Tour de France for Jean-Paul van Poppel. Joop Zoetemelk ended his career with a victory in the Amstel Gold Race.
From 1988 on, the team was known as Superconfex – Yoko – Opel – Colnago. 1988 was also a successful season for the team, with victories in Paris–Brussels, the Tour of Ireland, the Tour of Belgium, the Amstel Gold Race, and six stages in the Tour de France.
In the 1989 season, Jean-Paul van Poppel changed to the
Panasonic team. In 1989 his sprinting capacities were missed, and the number of victories was reduced. Still, Paris–Brussels, the Tour of Flanders and Paris–Tours were won, together with two stages in the 1989 Tour de France.
After the 1989 season, the main sponsoring was taken over by Buckler. The Tour of Belgium was won again, and the Ronde van Nederland was won as well. That year, the team had the winner of the Dutch national road race championships again, as Peter Winnen won the race.
In 1991, the team won the Amstel Gold Race, the Ronde van Nederland and Tour of Flanders. The team had taken over Steven Rooks from the Panasonic team, who immediately became the Dutch national road race champion.
The worst year in the team's history was 1992. Only 26 races were won in the season, compared to 64 victories in the successful 1988 season. 1992 also saw a young Erik Dekker entering the team. After that season, Buckler decided to stop sponsoring.
A new sponsor was found in WordPerfect. Steven Rooks left the team, Raúl Alcalá joined the team. Still, the 1993 season did not turn out a great season, with only 29 victories, the most important being Three Days of De Panne and the Tour DuPont.
In 1993 and 1994, Michael Boogerd and Leon van Bon started their professional career in the team, and Viatcheslav Ekimov also came. The Tour du Pont was won again, together with the Tour of Luxembourg. The year still was disappointing with only 25 victories.
In 1995, the team was joined by Djamolidine Abdoujaparov, the winner of the points classification in the 1994 Tour de France. Abdoujaparov won one stage in the Tour de France, but other than that, the year was still not what the sponsors had hoped, so a new sponsor had to be found. The title sponsor of the previous two years, WordPerfect, was a product of Novell Software, which carried the team's name this one season.
Raas became the team manager of the Rabobank team while Theo de Rooy, Adrie van Houwelingen and Zoetemelk were directeur sportifs. As a Dutch cycling team, the team has signed many of the prominent Dutch cyclists of the 1990s including Adrie van der Poel, Richard Groenendaal and Erik Breukink as well as keeping the prominent Dutch cyclists from the Novell team that included Leon van Bon, Erik Dekker and Michael Boogerd. In addition, the team had many successful cyclists in Edwig van Hooydonck, Rolf Sørensen, Johan Bruyneel and the neo-pro for the 1996 season Australian Robbie McEwen.
The Rabobank team has dominated the Dutch National championships over several disciplines in cycling for example Elite and Under 23 time trial championships, Elite and Under 23 Road Race, Elite and Under 23 Cyclo-cross disciplines as well as Mountain Bike championships.
The team also has had the World Champion in several categories for example Cyclo-cross; in 1996 Adrie van der Poel, in 2000 Richard Groenendaal and in 2004 Sven Nys. Óscar Freire became UCI Road World Champion in 2004. Sven Nys, Thijs Verhagen and Lars Boom were Under 23 Cyclo-cross World Champions in 1997, 2002 and 2007 respectively while Boom became Under 23 World Time trial champion in 2007.
In the 2000 Cyclo-cross World championships there was a conflict between the commercial team interests and the national team interests. Groenendaal attacked during the first lap and was chased by defending cyclo-cross world champion Mario De Clercq who was followed by Groenendaal's Rabobank teammate Sven Nys. Team manager Jan Raas allegedly told Nys not to cooperate in the chase of his commercial teammate and as a result De Clercq never caught Groenendaal enabling Groenendaal to become World Champion. As a result, Nys received much criticism from the Belgian team manager Erik De Vlaeminck as well as the Belgian public.
Jan Raas was the team manager for the first eight years of the teams existence. In 2003 Raas was removed rather abruptly which surprised the other members of staff including Theo De Rooy as well as riders Erik Dekker and Michael Boogerd. De Rooy was promoted to team manager and a former Rabobank rider who had been at that time working as a PR man for Rabobank, Erik Breukink, was named as the new directeur sportif to replace De Rooy. In August 2007 in the aftermath of the affair in which Michael Rasmussen was removed during the 2007 Tour de France, De Rooy resigned from his position as team manager.
Following the United States Anti-Doping Agency (USADA) report on doping in professional cycling in October 2012, Rabobank announced it would end its sponsorship of professional cycling on 31 December 2012. In a statement, Rabobank said that doping was so rampant that it was "no longer convinced the international professional world of cycling can make this a clean and fair sport."
Blanco then Belkin (2013–2014)
The team was able to continue as Rabobank agreed to fund the team during 2013 until a new sponsor could be found, with the end of the 2013 UCI World Tour are deadline for finding a sponsor. Racing under the name Blanco to refer to its formally unsponsored status, Tom-Jelte Slagter of the team won its first stage race, the 2013 Tour Down Under. Belkin was announced as the team's new sponsor in June 2013 with a two-and-a-half year deal, however in June 2014 they announced that they were exercising a clause in their contract to end their sponsorship of the team at the end of the 2014 season, forcing the team to find a new backer for the second time in 18 months. Subsequently in July 2014 it was announced that the team had signed a formal declaration of intent with the Dutch lottery Lotto and marketing agency BrandLoyalty which would ensure their backing for two years, with an option for a further two. As part of the deal the cycling team would join forces with the BrandLoyalty speed skating team managed by Jac Orie and featuring Olympic and World Champions Sven Kramer and Stefan Groothuis.
In June 2014 it was announced that Belkin would stop sponsoring the cycling team. On 20 July 2014, the team announced they had an agreement in place with the Brand Loyalty skating team. A day later, the team also released the news that the Dutch Lotto will also sponsor the team. On 29 September 2014, the contracts were signed between the two teams, meaning that the new name would be TEAMLottoNL, with the renaming taking effect from 1 January 2015. On 23 October 2014, the team was unveiled in Utrecht as Team LottoNL–Jumbo showing their new black and yellow team kit. Lotto had previously been confirmed as the teams title sponsor, supermarket chain, Jumbo, was presented as the second sponsor of the WorldTour team. In September the team confirmed they would continue to ride on Bianchi bikes for the 2016 and 2017 seasons. On the first rest day of the 2016 Tour de France, the team announced LottoNL had agreed to extend their sponsorship of the team through to the end of the 2018 season.