Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.[1]

Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows.[2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.

Etymology and usage

The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward". The word entered the English language in the 14th century. [3]

The use of the term promotion to refer to "advertising or publicity" is very modern and is first recorded in 1925.[4] It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications. The terms, promotion and marketing communications can be used synonymously, but in practice, the latter is more widely used. [5]

Other Languages
العربية: ترويج (تسويق)
български: Промоция
فارسی: ترویج
한국어: 판촉
Bahasa Indonesia: Promosi (pemasaran)
italiano: Promozione
日本語: 宣伝
português: Promoção
русский: Продвижение
Simple English: Promotion
slovenčina: Podpora (promotion)
српски / srpski: Promocija
srpskohrvatski / српскохрватски: Promocija (marketing)
Türkçe: Promosyon
中文: 推廣