History and profile
PRISA TV was established in 1989 and controlled (as of 2007) by
PRISA. It was the first company to introduce interactive systems and specially
Digital Television in Spain. In October 2010 the company changed its name from Sogecable to PRISA TV.
The company mainly manages and acquires audio-visual rights, but also distributes and produces channels. Another of its main activities is the production and distribution of cinematographic exhibitions.
Its restructuring process began in October 2003, and finished in December 2004, with the integration of
Via Digital. They were trying this way to reorder Sogecable's activities absorbing the commitments with thematic channels, suppliers with audio-visual rights and other services. With this, restructuring the company contributed to the audio-visual recovery in Spain.
The producer of Sogecable is
Sogecine. It is one of the principal distributors and producers in the Spanish territory, with special importance in the last years.
Sogecable's facilities are in
Tres Cantos, in Madrid, producing every day 23 television channels, including nine versions of
Canal+ and other 14 channels that are specialised in, sports, cinema, documentaries, children and music. These are watched and distributed across
Digital+ (via satellite), cable and ADSL.
In 2005, the group offered a new free television channel, the fifth one in Spain. Its name is
Cuatro and occupies the same frequency that Canal+ did up to then. Canal+ then passed to form part only in
Digital+ on 7 November 2005.
PRISA made a public acquisition bid on 20% of Sogecable's actions to increase its participation up to almost 50%. Prisa increased its stake above the 50% mark in late 2007, triggering a mandatory (by
Spanish law) bid for the remainder of the shares.
 At the close of the offer period on 12 May 2008, Prisa announced that it held over 95% of Sogecable's share capital.
Sogecable is also the main shareholder in
Audiovisual Sport (AVS), which owns the TV rights of most Spanish
La Liga soccer games. AVS is the company responsible for the lack of Spanish Primera football international coverage after a dispute with Mediapro. Sogecable claims that it is owed €58 million and will not allow Real Madrid or Barcelona games from being played internationally until this debt is paid by
Rodolfo Martín Villa was appointed chairman of Sogecable.
 His term ended in 2010
 and Manuel Polanco replaced him in the post.