|Defunct||1 June 2009|
Norwich Union was the name of
On 29 April 2008, Aviva announced that the Norwich Union brand would be phased out and disappear over a period of two years, on the grounds that a consistent Aviva brand would bring "global impact". On 1 June 2009, Norwich Union was rebranded as Aviva.
Norwich Union was founded in 1797 in
In 1808 Thomas Bignold established a second mutual, the Norwich Union Life Insurance Society. The Fire Society demutualised in 1821 when it absorbed the Norwich General Assurance Company. In common with many insurance companies against fire loss, they operated their own fire brigades to protect (only) the society's policyholders whose buildings were identified by "
By the start of the 20th century, Norwich Union societies were operating worldwide, although the last two decades of the century saw a retrenchment and withdrawal from a number of markets seen as unstable, especially in Africa.
In 1997, its bicentenary year, Norwich Union demutualised and floated as a public limited company on the London Stock Exchange. Although it sold general insurance, motoring, healthcare and life policies – its wide range of products leading indirectly to its slogan no-one protects more – it was listed on the markets as a life company, and in later years was under some pressure from analysts to shed its general insurance arm.
In 2000, Norwich Union merged with CGU, which itself was formed from the merger of General Accident and Commercial Union in October 1998. The Norwich Union had tried to take over General Accident over 100 years earlier. CGU also offered a broad range of life and general insurance products, with a stronger global presence than the heavily UK-based Norwich Union. Upon merging they formed the group CGNU which went on to become the
Following an extensive pilot, in October 2006, Norwich Union introduced a novel type of