No Love Deep Web

No Love Deep Web
A photograph of male genitalia, with the words "NO LOVE DEEP WEB" written on it.
Studio album by Death Grips
Released October 1, 2012
Recorded May – August 2012
Genre Experimental hip hop [1]
Length 45:47
Label
Producer Death Grips
Death Grips chronology
The Money Store
(2012) The Money Store2012
No Love Deep Web
(2012)
Government Plates
(2013) Government Plates2013
Alternate cover
NoLoveDeepWebAlternate.jpg

No Love Deep Web (stylized as NØ LØV∑ D∑∑P W∏B or simply NO LOVE DEEP WEB [3]) is the second studio album by American group Death Grips. It was self-released by the band, online as a free download on October 1, 2012. Recorded from May to August 2012, the album exhibited what the band described as a darker and more minimal style. The album was leaked by the band due to complications over its release date with their label, Epic, who subsequently dropped them. [4] The record was later made available for purchase via the band's own Third Worlds imprint and Harvest Records. [2]

The album's release was met with strong attention from online media groups, largely due to its sexually explicit album cover, which features a picture of group member Zach Hill's erect penis, with the album title written across it. The release received generally favorable reviews from critics, who praised its complexity and stripped down sound.

Production

Background and recording

The album was first announced in early 2012 along with the release of two tracks from their album The Money Store, and was originally titled No Love. [5] A sticker was included in the physical release of The Money Store that read: "No Love. Fall 2012." on the reverse side. On April 4, 2012, Death Grips announced dates for an international supporting tour for The Money Store, [6] later adding more to the list. [7] However, shortly after the release of The Money Store, the group cancelled the entire tour so that they could finish the recording of No Love. [8]

Recording of the album took place from May to August 31, 2012 at MC Ride and Zach Hill's apartment in Sacramento, California. [9] On August 12, 2012, Death Grips announced through Pitchfork that the title of the album had been changed to No Love Deep Web and that they had recorded 20 tracks for the album and were narrowing it down to 13 tracks. [10]

Style

In an interview with Exclaim! the group said that: "No Love [is a] sort of a culmination of our two previous releases. We think it'll end up being the heaviest thing we've made so far on many levels. It's striking us as the closest we've gotten to what our initial vision of what Death Grips would sound like. We have the feeling and it's pretty absolute that this album will contain our most future-forward and potent material...It's emotionally raw and direct; the sound is indescribable, it's very beat oriented. It has some of the guitar-driven elements that we touched on with Exmilitary but they aren't exactly being generated by a guitar."

In August 2012 the band told Pitchfork: "there are no manually programmed drums on this album, the beats are being played live on a Roland electronic v-drum set or acoustic drum set by Zach. There are no features, guest collabs or outside producers. The material is cold, bass heavy, minimal, rock & roll influenced and could simultaneously fit into a rave or dance club context. It is essentially rap and electronic music while at times extremely aggressive." [10]

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