Nelonen (Finnish for Four) is a Finnish commercial TV channel. It started out as Helsinki's local television channel PTV in 1990 on the HTV cable network, and changed its name first to PTV4. On June 1, 1997 the channel expanded to become national and changed its name to Nelonen. Nelonen, in Finnish, means the glyph of the number four. The channel is mostly owned by Sanoma Corporation, which owns the Helsingin Sanomat and Ilta-Sanomat newspapers. Its largest owner was Aatos Erkko. Much of its programming is Australian, American, British, and European shows, with Finnish captions. Its main market is the 25-44 demographic.