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Moe used in slang refers to feelings of affection, adoration, devotion, and excitement felt towards characters that appear in manga, anime, or video games. Characters that elicit feelings of moe are called "moe characters."
 The word has also evolved to be used regarding all kinds of topics.
 Included in the meaning of the word is the idea that "deep feelings felt towards a particular subject" is used in cases where a simple "like" is not enough to express the feeling.
 The common feature in all feelings of moe is that the subject of such feelings are things that one cannot possibly have a real relationship with, like fictional characters, idols, or inorganic substances. It can be considered a kind of "