MTV Tres

MTV Tres
MTV Tres 2010 logo.svg
LaunchedAugust 1, 1998; 20 years ago (1998-08-01)
Owned byViacom Media Networks (Viacom)
Picture format480i (SDTV)
CountryUnited States
LanguageEnglish
Spanish
Broadcast areaNationwide
HeadquartersMiami, Florida
Formerly calledMTV S (1998–1999)
MTV Español (1999–2006)
ReplacedMásMúsica TeVe (1998–2006)
MTV Español (1999–2006)
Sister channel(s)MTV, MTV2
Availability
Terrestrial
Digital terrestrial televisionChannel 41.1 (Santa Barbara, California)
Satellite
DirecTVChannel 445 (SD)
Dish NetworkChannel 872 (SD)
G-184040 V / 29270 / 3/4
VCT 766 / Channel 770 (West)
(Transponder 17)
SES-211750 V / 7320 / 7/8
VCT 553 / Channel 210 (East)
(Transponder 2)
Cable
AT&T U-verseChannel 507 (SD)
Channel 3143 (SD)
IPTV
Verizon FiOSChannel 273 (SD)
Channel 1660 (SD)

MTV Tres (taken from the Spanish word for the number three tres) is an American pay television network owned by Viacom Global Entertainment Group, a division of the Viacom Media Networks subsidiary of Viacom. Programming on MTV Tres includes lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from the MTV España and MTV Latin America channels, as well as Spanish-subtitled programming from MTV.[1] The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34.[2] MTV Tres is currently headed by executive vice president and general manager Jose Tillan.

As of August 2013, MTV Tres is available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.[3]

History

MTV Español

MTV Español logo.

On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish").[4] On October 1, 2001, the channel was relaunched as MTV Español,[5] focusing on music videos by Latin rock and pop artists.[6] The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.

Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television,[7] MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.

In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.[8]

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.

MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that previously carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006, Making the Video and Diary; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres.[9] With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and has drawn down the amount of broadcast stations carrying the network.

Other Languages
Deutsch: Tr3s
magyar: MTV Tr3s
português: MTV Tres