Geography and demography
The town itself is on a 3.1-mile (5.0 km) spit of land sandwiched between the North Sea and River Yare. Its features include historic rows in narrow streets and the main tourist sector on the seafront. It is linked to Gorleston, Cobholm and Southtown by Haven Bridge and to the A47 and A149 by Breydon Bridge.
The urban area covers 8.3 sq mi (21 km2) and according to the Office for National Statistics in 2002 had a population of 47,288. It is the main town in the larger Borough of Great Yarmouth. The ONS identify a Great Yarmouth Urban Area, which has a population of 68,317, including the sub-areas of Caister-on-Sea (8,756) and Great Yarmouth (58,032). The wider borough of Great Yarmouth had a population of around 92,500 which increased to 97,277 at the 2011 census. Ethnically, Great Yarmouth was 92.8 per cent White British, with the next biggest ethnic demographic being Other White at 3.5 per cent, which consists mainly of Eastern Europeans.