On May 10, 2013, it was announced that drummer Zach Hill was working on writing, directing, and soundtracking a feature film. This same announcement stated that he was also working on a third Death Grips studio album. On July 8, it was announced that Death Grips launched their new label, Third Worlds. The label was created through "a unique relationship with Harvest/Capitol" to be distributed by Caroline Records. A 2014 release for their third studio album was also announced. On August 21, 2013, a track titled "Birds" was posted to YouTube, and made available for free download.