Gert Boyle

Gertrude Boyle
Gert Boyle in 2013.jpg
Gert Boyle in 2013
Gertrude Lamfrom

(1924-03-06)March 6, 1924
DiedNovember 3, 2019(2019-11-03) (aged 95)
NationalityUnited States
EducationB.A. University of Arizona
Known forChairwoman of Columbia Sportswear
Spouse(s)Neal Boyle (1948–1970, his death)
ChildrenTimothy Boyle
Kathy Boyle
Sally Boyle
Parent(s)Paul Lamfrom
Marie Lamfrom

Gertrude Boyle (née Lamfrom; March 6, 1924 – November 3, 2019) was a German-born American businesswoman in the U.S. state of Oregon. After her family fled Nazi Germany, her father founded the business that would become Columbia Sportswear, where in 1970, she became company president. She remained president until 1988 and additionally, served as chairwoman of the company's board of directors from 1983[1] until her death in 2019. Starting in the 1980s, she appeared in a series of advertisements for Columbia Sportswear alongside her son Timothy Boyle, often humorously testing the quality and durability of their products. She was also a philanthropist and memoirist.

Early life and education

Born Gertrude Lamfrom to a German Jewish family in Augsburg, Germany,[2] she was the daughter of Marie (née Epstein) and Paul Lamfrom. Her father owned the largest shirt factory in Germany[2] until it was seized.[1] Her mother was a nurse during World War I.[1] In 1937, when she was 13, her family fled Nazi Germany and immigrated to Portland, Oregon, in the United States;[2] her grandmother, who had remained in Germany, died in a concentration camp.[2] When the family arrived, she did not speak English.[1] In 1938, her father borrowed money from a relative and purchased the Rosenfeld Hat Company,[2] changing its name to the Columbia Hat Company[3] (after the river).[2] She attended Grant High School in Portland,[4] and later graduated with a B.A. in sociology from the University of Arizona.[2]

Other Languages
العربية: جيرت بويل
Simple English: Gert Boyle