EA Sports BIG
|Product type||Video game publishing label|
EA Sports BIG was a publishing label used by Electronic Arts from 2000 to 2008 to distribute casual and extreme sports games that featured non-realistic, arcade features similar to Midway Games' sports games. SSX was the first game to be published by EA Sports Big. The EA Sports BIG name and branding was conceived by Steven Rechtschaffner, the executive producer of SSX, SSX Tricky, SSX 3, and NBA Street Vol. 2. The EA Sports BIG intro voice that boomed the word "BIG" was voiced by human beatbox and former member of The Roots, Rahzel.