Customer to customer
Customer to customer (C2C) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include
Consumer to consumer (or citizen-to-citizen)
Consumer to consumer (C2C)
There are many different classifications of marketing. From Government to Business (G2B), Business to Business (B2B), Business to Consumer (B2C), to Customer to Customer (C2C). While many companies usually operate in one or more of these areas, Customer to Customer businesses operate only within that specific area. Customer to Customer marketing has become more popular recently with the advent of the internet. Companies such as
There are two implementations of customer to customer markets that are credited with its origin. These are classifieds and auctions.
Newspapers and other similar publications were in frequent circulation and therefore were able to be used to facilitate a common need. Some people wanted things, other people had things and wanted to sell them. This was the birth of
The oldest auction house is Stockholm Auction House (Stockholms Auktionsverk), which was established in Sweden in 1674. Auctions however, have been recorded as far back as 500 B.C. Deriving from the Latin word augēre, which means to "'increase' (or 'augment')". Auctions have since widely used a method of liquidating assets, and has evolved into many different variations. The most successful current form of auctions is based on the internet, such as eBay.