Creative director

A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

A creative director is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copywriting. To assume the role of a creative director, one must already have an existing set of skills and expertise in many areas. Often, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television and book (or magazine) publishing.

Communication design

Advertising

In the advertising industry, a creative director is determined to develop various marketing schemes and strategies for a company or client that he or she is hired by. Assuming one is hired by a company that is fairly well known and established, there would be some type of creative department or management that the director would work with. The creative director would also serve as the project manager that works directly with employers, and in most circumstances, they would be responsible for designing concepts for advertisements and other promotional needs for their clients. Some examples of their duties involve copywriting and laying out chronological advertisement plans which explain the ongoing process of a project. It is important for an advertisement creative director to meet their goals at specific deadline with maximum efficiency as possible. To do so, they must be able to guide the creative department effectively from start to finish. Educational requirements of this position involve a blending of skills in business and journalism. To even be considered as a creative director, one would need to have a couple of years of experience in advertising (as little as five to as many as ten years).[1]

Advertising creative directors are usually promoted from copy writing or art directing positions. Familiarity with film-making techniques is also common. Creative directors rise to become executive creative directors or chief creative officers, a position with executive responsibility for the entire creative department, and some progress to chairman of a firm.

Creative directors usually possess a communication design, fine arts or animation degree. Copywriters may have degrees in journalism, language arts, or media innovation, or may develop more emphasis on advertising copy writing while pursuing a communication design degree.