Consumers buying fruit in Nanjing, China

A consumer is a person or organization that use economic services or commodities.[1]

Economics and marketing

The consumer is the one who pays something to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution.

Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.[2]

Largely due to the rise of the Internet, consumers are shifting more and more towards becoming "prosumers", consumers who are also producers (often of information and media on the social web), influence the products created (e.g. by customization, crowdfunding or publishing their preferences), actively participate in the production process, or use interactive products.[3][4][5]

Other Languages
Afrikaans: Verbruiker
العربية: مستهلك
azərbaycanca: İstehlakçı
বাংলা: ভোক্তা
Bân-lâm-gú: Siau-hùi-chiá
български: Потребител
català: Consumidor
čeština: Spotřebitel
dansk: Forbruger
Deutsch: Verbraucher
eesti: Tarbija
español: Consumidor
Esperanto: Konsumanto
français: Consommateur
한국어: 소비자
हिन्दी: उपभोक्ता
hrvatski: Potrošač
Bahasa Indonesia: Konsumen
italiano: Consumatore
Basa Jawa: Konsumèn
қазақша: Тұтынушылар
Кыргызча: Керектөөчү
latviešu: Patērētāji
lietuvių: Vartotojas
македонски: Потрошувач
മലയാളം: ഉപഭോക്താവ്
मराठी: ग्राहक
Nederlands: Consument
नेपाली: उपभोक्ता
日本語: 消費者
norsk: Forbruker
norsk nynorsk: Forbrukar
português: Consumidor
русский: Потребитель
Scots: Consumer
slovenčina: Spotrebiteľ
کوردی: بەرخۆر
српски / srpski: Потрошач
srpskohrvatski / српскохрватски: Potrošač
Tagalog: Mamimili
Türkçe: Tüketici
українська: Споживач
اردو: صارف
Tiếng Việt: Người tiêu dùng
中文: 消费者