Bryan David "Butch" Vig (born August 2, 1955), nicknamed the Nevermind Man, is an American musician, songwriter, and record producer, best known as the drummer and co-producer of the alternative rock band Garbage and the producer of diamond-selling album Nevermind by Nirvana.
A native of Wisconsin, Vig had been based in Madison for much of his career, from studying at the University of Wisconsin, to performing in local bands Spooner and Fire Town, and then to setting up his own recording studio, Smart Studios, with bandmate Steve Marker in the town. After becoming well known as a producer, he formed and played drums with Garbage, who sold 17 million records over a ten-year period. Vig returned to producing full-time once Garbage went on hiatus in 2005. The band reconvened in 2010 to record material for their fifth album.
In 2012, Vig ranked number nine in NME's Top 50 Greatest Producers Ever.
Butch Vig was born Bryan David Vig to Dr. DeVerne and Betty Vig, a music teacher, in Viroqua, Wisconsin. Vig has two siblings, Chris and Lisa. Vig acquired the nickname Butch as a child, due to the severe crew cut his father gave him. Vig studied piano for six years. After seeing The Who perform on The Smothers Brothers, he swapped his piano for a $60 drum kit.