A billboard mural saying "Before the law, all people are equal" fixed into place by a cooperative of artists along the approach road to Mogadishu International Airport

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.

The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Advertising style

Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging off the billboard edges or jutting out of the billboard in three dimensions. An example in the United States around the turn of the 21st century was the Chick-fil-A billboards (a chicken sandwich fast food chain), which had three-dimensional cow figures in the act of painting the billboards with misspelled anti-beef slogans such as "frendz don't let frendz eat beef."

The first "scented billboard", an outdoor sign emitting the odors of black pepper and charcoal to suggest a grilled steak, was erected on NC 150 near Mooresville, North Carolina by the Bloom grocery chain. The sign depicted a giant cube of beef being pierced by a large fork that extended to the ground. The scents were emitted between 7–10 am and 4–7 pm from 28 May 2010 through 18 June 2010.[1]

Other Languages
العربية: لوحة إعلانية
azərbaycanca: Bilbordlar
Bân-lâm-gú: Khâm-páng
беларуская (тарашкевіца)‎: Рэклямны шчыт
български: Билборд
čeština: Billboard
Cymraeg: Bwrdd biliau
Deutsch: Plakatwand
فارسی: بیلبورد
français: Affichage
客家語/Hak-kâ-ngî: Phài-è
한국어: 간판
Bahasa Indonesia: Papan reklame
italiano: Poster
עברית: שלט חוצות
lietuvių: Plakatas
Nederlands: Reclamebord
日本語: 看板
português: Outdoor
Simple English: Billboard
slovenčina: Bilbord
српски / srpski: Билборд
svenska: Annonstavla
Türkçe: Reklam panosu
українська: Білборд
粵語: 廣告板
中文: 看板