|Opened||June 30, 2015|
|Pricing model||US$9.99 / month for single license |
US$99.00 / year for single license
US$14.99 / month for family license
US$4.99 / month for student license
|Key People||Oliver Schusser (head of Apple Music worldwide)|
Brian Bumbery (director, Apple Music Publicity)
Apple Music is a music and video
Originally strictly a music service, Apple Music began expanding into video in 2016. Executive
The original iOS version of Apple Music received mixed reviews, with criticism directed towards a
Apple Music allows users to select over 50 million songs to stream to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference.
Apple Music's interface consists of five tabs: "Library", "For You", "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "For You" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, as well as different categories, including "New Music", "Curated Playlists", "Videos", "Top Charts", and "Genres". The "Radio" tab incorporates Beats 1 and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics. Below the search box, a list of recent user searches and overall trending searches on the service are shown.
When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, like or dislike the song to improve suggestions on the "For You" tab, and view the song's lyrics. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users have the ability create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.
The service is compatible with