Apple Music

Apple Music
AppleMusic 2019.png
DeveloperApple Inc.
Key PeopleOliver Schusser (head of Apple Music worldwide)
Brian Bumbery (director, Apple Music Publicity)
Launch dateJune 30, 2015; 4 years ago (2015-06-30)
PlatformmacOS, iOS, tvOS, watchOS, CarPlay, HomePod, Windows, Android, Chrome OS, Amazon Echo and Sonos
Pricing modelUS$9.99 / month for single license
US$99.00 / year for single license
US$14.99 / month for family license
US$4.99 / month for student license
AvailabilityWidely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the Middle East

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.

Originally strictly a music service, Apple Music began expanding into video in 2016. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.

The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". However, it was praised for its playlist curation, vast library of songs to stream, and its integration with other Apple devices and services. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and bigger emphasis on users' libraries. Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. The service boasts 60 million subscribers around the world as of June 2019.[1]


Apple Music allows users to select over 50 million songs to stream to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference.[2] Beats 1, the service's 24-hour radio station led by DJ Zane Lowe, broadcasts in over 100 countries.[3] The Beats 1 service is free for all users, even without an Apple Music subscription. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis.[4] Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay.

Apple Music's interface consists of five tabs: "Library", "For You", "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "For You" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". The "Radio" tab incorporates Beats 1 and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics.[5] Below the search box, a list of recent user searches and overall trending searches on the service are shown.

When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, like or dislike the song to improve suggestions on the "For You" tab, and view the song's lyrics. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat.

Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users have the ability create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.[6]

The service is compatible with iOS devices running version 8.4 or later,[7] iTunes version 12.2 or later on macOS or Windows PCs,[8] on Apple Watch, Apple TV, Apple CarPlay, and Apple HomePod.[7] It is also available for Android devices running version 4.3 or later, Chrome OS devices, Amazon Echo devices, and Sonos speakers.

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